01.29“Hey… Hey girl… Can I hit you back?”
Post by Matt Meszaros
Visit his blog at:
boguskyrection.wordpress.com
I fell in love last year. In love with a six month old baby whose days consist of cuddle battles and mercenary clowns. In fact… I remember oh-so-well the first time we met. Just like it was yesterday…. (Cue dreamy music)
Well… The Baby is back and smarter than ever. E*Trade has released this prequel to their Super Bowl spot(s).
It makes me smile to see smart advertising like this. It’s like eating my mom’s freshly baked chocolate crackle cookies on Christmas day with a tall glass of milk. Why? The Baby was a hit last year, especially amongst young working males (perhaps that is a statement of symmetry in itself, but I’d rather not point that out). Young working males who sit on YouTube the majority of their working day (Except me, Boss. I work all day long… Promise). E*Trade posts this extra footage on YouTube where everyone can see it, send it and embed it. The kids get excited, share it with friends, and are actually looking forward to the commercial when it airs. Advertising an Advertisement. Ridiculous? Not when that spot costs $3 million just to air.
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